Jessica L Keech Associate Professor of Marketing
About Jessica Keech
Jessica Keech is an Associate Professor of Marketing. Her primary research interests are in consumer behavior with a specific focus in sustainable consumption and the impacts of technology on consumption. She teaches courses in marketing, digital marketing, and consumer behavior.
EDUCATION
PhD, Business Administration, Marketing
Temple University, Philadelphia, PA
Fox School of Business
MBA, Marketing
Villanova University, Villanova, PA
BSBA, Marketing and Management Information Systems
Boston University, Boston, MA
PUBLICATIONS
Podoshen, J.S., Keech, J., Melkamu, E., and Zheng, S. (2023),鈥溾�橧t鈥檚 Always a Beautiful Day in the Villages鈥�: Management Challenges for Large-Scale Retirement Communities,鈥� Journal of Aging and Environment, pp.1-17.
Young, N. and Keech, J. (2022), 鈥淪econd chance hiring: exploring consumer perception of employers who hire individuals with criminal histories,鈥� Management Decision, 60(9), pp. 2389-2408.
Keech, J., Morrin, M., and Podoshen, J.S. (2020), 鈥淭he effects of materialism on consumer evaluation of sustainable synthetic (lab-grown) products,鈥� Journal of Consumer Marketing, 37(5), pp. 579-590.
Keech, J., Papakroni, J., and Podoshen, J.S. (2020), 鈥淕ender and Differences in Materialism, Power, Risk Aversion, Self-consciousness, and Social Comparison,鈥� Journal of International Consumer Marketing, 32(2), pp. 83-93.
Onel, N., Mukherjee, A., Kriedler, N.B., Diaz, E.M., Furchheim, P., Gupta, S., Keech, J., Murdock, M.R., & Wang, Q. (2018), 鈥淭ell me your story and I will tell you who you are: Persona perspective in sustainable consumption,鈥� Psychology and Marketing, 35(10), pp. 752-765.